Do I need to use social media to grow my business?

Behind closed doors (Zoom doors, of course), in hushed voices, clients and colleagues confess the same thing to me over and over again: “I hate social media.” It’s said with a variety of emotions. Some, it’s exhaustion and exasperation because they’ve been using it consistently and feel like it’s a necessary evil. Some it’s resignation,…

Note to self: it’s okay to be awkward

I know I’m not the only one who struggles with outreach — this is a common theme in coaching calls with my clients. My response used to be “just pretend they’re human and say what you would want to say to another human”, but now I know better. Now I know that it’s precisely because they’re human…